February 24, 2019 — It's a breakthrough in wound care technology
in the Ohio Valley. With the use of fish skin, one company is making a
difference in the medical industry and the success of the treatment is
traveling from Iceland all the way to East Liverpool, Ohio.
"We felt in order to tell that story we had to capture the essence
of Iceland," said EM-Media President Jim Emmerling. "The purity
of the waters, the purity of the production facility and tell the story
of where this all came about."
East Liverpool City Hospital, an affiliate of Prime healthcare, is partnering
up with EM-Media.
In the coming week, they are embarking on quite the journey in order to
bring a new type of treatment to the area.
The company known as Kerecis, based in Iceland, was the pioneer to the
first-of-its kind wound care technology. Using the skin of North Atlantic
cod as the healing agent.
"The cells of living tissue, basically what it does is the fish skin
acts as a scaffolding process and recruits the cells and basically it
morphs and grows together," said Rick Perez, the Director of Business
and Marketing at East Liverpool City Hospital.
"Based on all the biologics on the market it is 40-50% more efficacious,"
This type of treatment has been found to be widely successful because there
is limited risk for infection.
"It’s captured where it’s very cold and bacteria doesn’t
have the opportunity to grow," Perez said.
East Liverpool City Hospital is already using the technology on a limited
basis, and by the end of March they will launch the technology in its
full compacity. For the next two years it won’t be found anywhere
else in the local area.
"We do have an exclusive agreement of a 48 and half mile radius around
our hospital, so if you are in the Pittsburgh area, basically in order
to use this technology, you would need to come to East Liverpool City
Hospital," said Perez.
It's a big step in the right direction, they say, when it comes to
treatment in the Ohio Valley.
"This will be the biggest story that we've ever told," Emmerling said.
"We're pioneering something that hasn’t been done within
the health care industry," said Perez.
Both Perez and Emmerling will be making the trip to Iceland, where they
will fish for the North Atlantic cod, observe how it is sterilized, and
capture video along the way.
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